Radware Launches Smart Choice Cloud Partner Program

Released: 2012-12-12

Program Provides Partners with Tools and Resources to Generate New Business Opportunities in the Cloud

Radware® (NASDAQ: RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, today announced the launch of its Smart Choice Cloud Partner Program. The program offers hosting companies and cloud service providers tools and resources to effectively market and sell Radware’s leading suite of application delivery and cloud products as services to their customers.

The program represents the initial phase of Radware’s cloud strategy for the New Year with a host of new cloud-focused products and solutions slated for release in 2013.

Designed to provide a comprehensive yet personalized approach, Radware’s Smart Choice Partner Programs focus on helping partners drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks "business smart." The Cloud Partner Program focuses specifically on the increasingly strategic and competitive cloud computing market by providing resources for cloud service providers to offer Radware’s application delivery and security solutions as services to their end users.

“As a Smart Choice Cloud Partner we have access to Radware’s full suite of industry leading products and services as well as the sales, marketing and technical tools that allow us to meet the ever-changing needs of our customers in various vertical markets,” says Jared Stauffer, CEO, Brinkster Communications Corporation. “This program enables us to manage and maintain our customer’s network and security infrastructure. Not only will it help reduce their capital and operational expenditures, but allows them to now focus completely on their core business."

Participation in the program offers cloud partners access to a wide range of sales, marketing and technical resources. Benefits of the Cloud Partner Program include design, integration and development support for cloud infrastructure as well as dedicated marketing tools around cloud services.

In addition, partners have access to a partner-only portal, online and web-based training and access to marketing funds for mutually agreed upon joint Radware-partner activities. Participants will also be listed on the Radware worldwide sales locator to increase partner visibility and facilitate potential new business opportunities in the cloud.

"With more and more businesses migrating to the cloud, the growing Infrastructure-as-a-Service market represents a significant revenue generating opportunity for hosting companies and cloud service providers," says Lior Cohen, director, solution marketing virtualization and cloud, Radware.

"In both our application delivery and application security business, Radware is committed to introducing cloud solutions that allow for improved business agility and flexibility. Our Smart Choice Cloud Partner Program will give cloud service providers the tools they need to meet the growing demand from their customers for innovative and premium services as well as attract new customers in an increasingly competitive marketplace."